Team work makes the dream work.   John C. Maxwell

Denise Bouknight, Owner & Designer

Denise brings creativity and passion for her work with experience in the floral and holiday industry with over 34 years in the business. She has earned numerous awards, including "Best Project" for Interior Plantscape Magazine. In 2011, Denise made the move to open her own company, By Design, starting in the basement of her home in Lexington.  Since then, By Design has grown and served clients all over the southeast. She is inspired by nature, color, and her walk with the Lord.

If you can't find her at the design table or behind her computer, she's probably cooking up recipes, playing with her granddaughters, or relaxing on the beach with her husband of 34 years! 

Gayle Crapps, Designer & Operations Manager

Gayle has worked with Denise for over 16 years, bringing a strong work ethic and positive morale. After working with local floral and craft companies during college, Gayle opened her own business, Wedding Works, in Leesville, SC. In 1999, Gayle was presented the opportunity to work in the commercial holiday industry with Denise. They have been a great team ever since! Gayle accredits By Design's successfulness to the collaboration and relationships built within the team.


When she is not driving her 3 boys to school, baseball, and other activities, she serves on multiple committees at her church. When given the opportunity, her favorite pastime is camping with her husband and boys.

Madison Wagner, Wedding & Event Manager

Madison brings enthusiasm, knowledge, and a wealth of energy to By Design and is excited to work with our brides! Madison graduated from USC and married her handsome hubby, Charles, in 2012. She is slightly obsessed with weddings and flowers and will live vicariously through each wedding she helps plan. She has an eye for design and is eager to try new ideas. She loves to meet new people and be surrounded by florals, but her favorite aspect of the job is learning from her mom, Denise. 


In Madison's spare time she likes traveling, working in the yard, trying new recipes, and spending time with her two daughters and husband.

Jennifer Plourde, Sales & Design Consultant

Jennifer has worked in the interior foliage and holiday design industry for 24 years, with 28 years in sales. She is a recipient of numerous “Best Project” awards from Interiorscape Magazine & I-Plant for interior plantscape and holiday décor designs.  Her designs have been nationally recognized and has been featured in industry magazines and manufacturer's advertisements.  Jennifer has a degree from Clemson University and has served 4 years as the chapter administrator for the Upstate SC chapter of IFMA. Her favorite mantra is, "There's never a traffic jam on the extra mile!"

Jennifer wears several "hats" in her free time including CHO-chief household organizer for her two teenage daughters, fiber artist, photographer, party planner, and world traveler (with her 2 girls and husband of course!)

With over 30 years of senior-level business experience, Lisa is excited to bring a new perspective to a truly customer focused business. Since retiring in 2017 she has been fully immersed in commercial floral design. She is passionate about beginning with the concepts and bringing that vision to fruition. Lisa is enthusiastic about working with expert designers and has found this “joy job” to be fulfilling and exciting.

In her free time, Lisa enjoys road trips with her husband, time spent with her children and grandchildren, gardening and anything creative. Lisa is active in the women’s ministry at her church and looks forward to the journey ahead!

Lisa Rivers, Sales & Design Consultant

Michelle Miller, Wedding & Events Coordinator

Michelle recently joined our team as a wedding and event coordinator. She has a certificate in event planning alongside career experience in catering, nonprofit event planning, and working in the art department for film and video production. Michelle always brings her attention to detail and creative passion to the table and enjoys the creative process.


When she is not dreaming up and designing events, she enjoys time with her 2 beautiful daughters and her Cavalier King Charles Spaniel, and volunteering with local nonprofits.


By Design is certified with the Department of Transportation Disadvantage Business Enterprise, as well as the South Carolina Minority Enterprise.